Advanced PGDBA Program Specialization
Industrial Marketing is the promoting of merchandise and enterprises by one business to another. Modern merchandise are those an industry uses to create a final result from at least one crude materials.
Industrial Marketing, otherwise called business-to-business (B2B) marketing, is a branch of correspondences and deals that spends significant time in giving merchandise and ventures to different organizations, as opposed to singular clients.
Part 1. Dimensions of Industrial Marketing
The Nature of Industrial Marketing
Understanding industrial Markets
The Industrial Marketing Environment
Part 2. Organizational Buying and Buyer Behavior
The Nature of Industrial Buying
The interpersonal Dynamics of Industrial Buying Behavior
Part 3. Strategy Formulations in the Industrial Market
The Strategic Planning Process in Industrial Marketing
Assessing Market Opportunities
Industrial Market Segmentation, Target Marketing, And Positioning
Part 4. Formulating Product Planning
Developing Product Strategy
Strategic Innovation and New Product Development
Part 5. Formulating Channel Strategies
Marketing Channel Participants
Marketing Logistics: Physical Distribution and Customer Service
Part 6. Formulating Marketing Communication Planning
Developing the Industrial Sales Force
Planning Organizing and controlling the selling Function
Managing Advertising Sales Promotions and Publicity Strategy
Part 7. Formulating Pricing Policies
Price Determinants: Customers, Competition, and Costs
Pricing Decision Analysis.
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