E-Commerce
PGDBA Program

Overview

Online business (electronic trade or EC) is the purchasing and offering of merchandise and ventures, or the transmitting of assets or information, over an electronic system, principally the web. These business exchanges happen either as business-to-business, business-to-shopper, purchaser to-customer or buyer to-business.

 

Part I

 

Internet Basics and Models

Introduction to Ecommerce Management

Understanding the Internet

Business Model Design

Types of Business Model

E-Auctions

Amazon.com - A Business History: Case one

The Failure of B. Com: Case Two: - A Business History

 

Part II

 

E- Customer 

Distribution and Logistics

Personalization

Permission Marketing

Pricing and Distributing Digital Products

Online Community

Conducting Online Research

Satanic - The Disastrous move from to Paid Content: Case Four

Linux and open-source: Case Five

 

Part III

 

Internet

Government and E-Society

The Internet and Public Policy

Double clicks Privacy Snafu: Case Six

 

Part IV:

Peering into the Future

Peer-to-Peer Systems

Mobile Commerce

Managing E-commerce in the Future 

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E: 405/2015-CO/L | M: 406/2015-CO/L

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