Industrial Marketing
PDM Program


Industrial Marketing is the promoting of merchandise and enterprises by one business to another. Modern merchandise are those an industry uses to create a final result from at least one crude materials.


Industrial Marketing, otherwise called business-to-business (B2B) marketing, is a branch of correspondences and deals that spends significant time in giving merchandise and ventures to different organizations, as opposed to singular clients.


Part 1. Dimensions of Industrial Marketing

The Nature of Industrial Marketing

Understanding industrial Markets

The Industrial Marketing Environment


Part 2. Organizational Buying and Buyer Behavior

The Nature of Industrial Buying

The interpersonal Dynamics of Industrial Buying Behavior


Part 3. Strategy Formulations in the Industrial Market

The Strategic Planning Process in Industrial Marketing

Assessing Market Opportunities

Industrial Market Segmentation, Target Marketing, And Positioning


Part 4. Formulating Product Planning

Developing Product Strategy

Strategic Innovation and New Product Development


Part 5. Formulating Channel Strategies

Marketing Channel Participants

Marketing Logistics: Physical Distribution and Customer Service


Part 6. Formulating Marketing Communication Planning

Developing the Industrial Sales Force

Planning Organizing and controlling the selling Function

Managing Advertising Sales Promotions and Publicity Strategy


Part 7. Formulating Pricing Policies

Price Determinants: Customers, Competition, and Costs

Pricing Decision Analysis.

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