Advanced EMBA Program Specialization
Executive MBA Course in Mass CommunicationEMBA course in mass communication is focused on giving the in-depth knowledge of principles of mass communication covering the basic concepts and principles of mass communication, development of media focusing on various evolutionary phases of media channels, introduction to the evolution of electronic media, defining elements of advertising, various specifics of communication research and etc. Executive MBA course in mass communication helps the students to get the better understanding of role and responsibilities of people involved in the field of mass communication along with giving them the proper knowledge about the impact of media on the audience and the scope of career and training in mass communication. The other aspects of this field are the following:
- Being the communication manager, an individual has to work closely with the management team and executives to shape a company’s image and values.
- Being the communication manager, you have to collaborate with media on various levels and initiate ideas to preserve and promote the objectives of the company.
- Being the communication manager, the person has to prepare and edit all kinds of communication material to promote and advertise the products and policies of the company.
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