Consumer Behaviour
EMBA Program

Overview

Executive MBA Course in Consumer Behavior

EMBA course in consumer behavior is basically designed to with the goals of helping the students to make them understand about the importance of good research in consumer behavior along with exposing them to a range of methodological techniques that help them to do better research. Executive MBA course in consumer behavior gives the students exposure to the wide definition of this field which includes the introduction to consumer behavior, marketing segmentation and positioning, factors affecting consumer attitudes, cultural and cross-cultural influences on the behavior of consumers, social class and group influences on consumer behavior and etc. The other aspects of this field are the following:

  • The individual active in this field in different job profiles will be responsible for determining the needs of customers through intense research, surveys and focus groups.
  • The person has to also take care of the building and enhancing relationships with vendors and other external parties.
  • The individual should also be careful about performing complex analysis and modeling for multiple products with a goal of maximizing profits.

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E: 405/2015-CO/L | M: 406/2015-CO/L

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