DBA Program
Retail administration The different procedures which help the clients to secure the coveted stock from the retail locations for their end utilize allude to retail administration. Retail administration incorporates every one of the means required to bring the clients into the store and ful fill their purchasing needs.
Section 1 The world of retailing
Section 2 Retailing strategy
Section 3 Merchandise Mgt.
Section 4 Store Mgt.
Section 5 Cases
Chapter 1 Introduction to the world of retailing
Chapter 2 Type of Retailers
Chapter 3 Multi channel retailing – A view into the future
Chapter 4 Customer Buying Behavior
Chapter 5 Retail Market strategy
Chapter 6 Financial strategy
Chapter 7 Retail Locations
Chapter 8 Site selection
Chapter 9 Human Resource Mgt.
Chapter 10 Information systems and supply chain Mgt.
Chapter 11 Customer Relationship Mgt.
Chapter 12 Planning Merchandise assortments
Chapter 13 Buying systems
Chapter 14 Buying Merchandise
Chapter 15 Pricing
Chapter 16 Retail communications mix
Chapter 17 Managing the store
Chapter 18 Store Layout, Design and visual Merchandising
DBA means Diploma Program in Business Administration.
DBA is a 1-year professional course.
In NIMS DBA, there are 4 subjects including 1 specialization.
After 10+2, anyone can do DBA course.
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