Strategy Management
BBA Program


Strategic Management is the detailing and execution of the significant objectives and activities taken by an organizations best administration for the benefit of proprietors, in light of thought of assets and an evaluation of the interior and outer situations in which the association contends.


  • Introduction to business policy
  • Overview of strategy management
  • Hierarchy of strategic intent.
  • Environment appraisal
  • Organizational appraisal
  • Corporate level strategies
  • Business level strategies
  • Strategic analysis and choice
  • Activating strategies
  • Structural implementation
  • Behavioral implementation
  • Functional and operational implementation

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E: 405/2015-CO/L | M: 406/2015-CO/L

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