Retail Management
BBA Program

Overview

Retail administration The different procedures which help the clients to secure the coveted stock from the retail locations for their end utilize allude to retail administration. Retail administration incorporates every one of the means required to bring the clients into the store and ful fill their purchasing needs.

 

Section 1 The world of retailing

 

Section 2 Retailing strategy

 

Section 3 Merchandise Mgt.

 

Section 4 Store Mgt.

 

Section 5 Cases

 

Chapter 1 Introduction to the world of retailing

 

Chapter 2 Type of Retailers

 

Chapter 3 Multi channel retailing – A view into the future

 

Chapter 4 Customer Buying Behavior

 

Chapter 5 Retail Market strategy

 

Chapter 6 Financial strategy

 

Chapter 7 Retail Locations

 

Chapter 8 Site selection

 

Chapter 9 Human Resource Mgt.

 

Chapter 10 Information systems and supply chain Mgt.

 

Chapter 11 Customer Relationship Mgt.

 

Chapter 12 Planning Merchandise assortments

 

Chapter 13 Buying systems

 

Chapter 14 Buying Merchandise

 

Chapter 15 Pricing

 

Chapter 16 Retail communications mix

 

Chapter 17 Managing the store

 

Chapter 18 Store Layout, Design and visual Merchandising

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E: 405/2015-CO/L | M: 406/2015-CO/L

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